About Us

Fin Kenya is a non-deposit taking microfinance company that provides a range of financial services which are geared towards enhancing the quality of life of its customers.

We have 7 branches and 19 satellites offices with a presence in 26 counties.

Our Mission

We help enhance the quality of life of our customers through simple, convenient and appropriate financial services.

Our vision

To create an ecosystem where people and organizations can access financial solutions that help them meet their desired objectives.

Our purpose

Fin Kenya focuses on creating memorable customer experience through its product and service offers that are centred around providing lasting solutions, with the ultimate goal of enhancing the quality of life.

Our commitment

Our commitment is to build a sustainable brand that our clients can depend on, by focusing on growth through innovation and creating partnerships that enable us to create memorable customer experiences

Our Values

The core values behind Fin Kenya


We are passionate about the quality of the work delivered to our clients, business partners and to each other.


We work to build a strong, collaborative working relationship with our co-workers and the customers we support.


We strive to be on the forefront of technological change and emerging trends in order to capitalize on new opportunities that will benefit our customers and employees.


We say what we mean, honour our commitments, match our behaviour with our words and take responsibility for our actions.

Our History

The company was founded in 1993 and has been under its current ownership from January 2020.

Emu-inya Enterprises incorporated in Kenya
Emu-inya Enterprises acquired by Mybucks SA

Emu-inya Enterprises starts trading as GetBucks Kenya

Launch of Government Payroll Loans

[Unsecured term loans available to Government employees at both national and county level, for a tenure of between 1 and 96 months]
Launch of the Salary Advance-Habari product

[One-month payday loan, available to individuals employed in the private sector
Launch of Haraka loan product

[a one-month digital nano loan offered to the general public through a mobile application]
Launch of Vehicle Logbook Product

[Secured loans, offered to both employed individuals and persons running their own businesses, that are available for tenures of between 3 and 24 months]
GetBucks acquired by Finclusion SA
GetBucks Kenya rebrands to TrustGro
Launch of Asset Finance Product
Launch of Private Payroll Product
TrustGro rebrands to Fin Kenya, aligning with the strategic move of the Finclusion Group to unify its presence across Africa under a single identity.
Fin Kenya Branches
Main Branches
Satellite Branches

Our Brand Identity

Our logo and visual identity capture our core values and represent a symbol of trust and growth.

The icon signifies two hands coming together in agreement and commitment– a handshake is the ultimate sign of trust between two parties.

The handshake creates a link between Fin Kenya and the customers and represents our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers

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