Main Branches
About Us
Fin Kenya is a non-deposit taking microfinance company that provides a range of financial services which are geared towards enhancing the quality of life of its customers.
We have 7 branches and 19 satellites offices with a presence in 26 counties.
Our Mission
We help enhance the quality of life of our customers through simple, convenient and appropriate financial services.
Our vision
To create an ecosystem where people and organizations can access financial solutions that help them meet their desired objectives.
Our purpose
Fin Kenya focuses on creating memorable customer experience through its product and service offers that are centred around providing lasting solutions, with the ultimate goal of enhancing the quality of life.
Our commitment
Our commitment is to build a sustainable brand that our clients can depend on, by focusing on growth through innovation and creating partnerships that enable us to create memorable customer experiences
Our Values
The core values behind Fin Kenya
People
We are passionate about the quality of the work delivered to our clients, business partners and to each other.
Teamwork
We work to build a strong, collaborative working relationship with our co-workers and the customers we support.
Innovation
We strive to be on the forefront of technological change and emerging trends in order to capitalize on new opportunities that will benefit our customers and employees.
Integrity
We say what we mean, honour our commitments, match our behaviour with our words and take responsibility for our actions.
Our History
The company was founded in 1993 and has been under its current ownership from January 2020.
1993
Emu-inya Enterprises incorporated in Kenya
2012
Emu-inya Enterprises acquired by Mybucks SA
Emu-inya Enterprises starts trading as GetBucks Kenya
Launch of Government Payroll Loans
[Unsecured term loans available to Government employees at both national and county level, for a tenure of between 1 and 96 months]
Emu-inya Enterprises starts trading as GetBucks Kenya
Launch of Government Payroll Loans
[Unsecured term loans available to Government employees at both national and county level, for a tenure of between 1 and 96 months]
2015
Launch of the Salary Advance-Habari product
[One-month payday loan, available to individuals employed in the private sector
[One-month payday loan, available to individuals employed in the private sector
2017
Launch of Haraka loan product
[a one-month digital nano loan offered to the general public through a mobile application]
[a one-month digital nano loan offered to the general public through a mobile application]
2018
Launch of Vehicle Logbook Product
[Secured loans, offered to both employed individuals and persons running their own businesses, that are available for tenures of between 3 and 24 months]
[Secured loans, offered to both employed individuals and persons running their own businesses, that are available for tenures of between 3 and 24 months]
2020
GetBucks acquired by Finclusion SA
2021
GetBucks Kenya rebrands to TrustGro
Launch of Asset Finance Product
Launch of Private Payroll Product
Launch of Asset Finance Product
Launch of Private Payroll Product
2022
TrustGro rebrands to Fin Kenya, aligning with the strategic move of the Finclusion Group to unify its presence across Africa under a single identity.
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Fin Kenya Branches
NAIROBI CBD BRANCH
BUNGOMA BRANCH
ELDORET BRANCH
Satellite Branches
KABARNET BRANCH
KAPSABET BRANCH
NAKURU BRANCH
HOMABAY BRANCH
Makueni Branch
Narok Branch
lodwar branch
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Our Brand Identity
Our logo and visual identity capture our core values and represent a symbol of trust and growth.
The icon signifies two hands coming together in agreement and commitment– a handshake is the ultimate sign of trust between two parties.
The handshake creates a link between Fin Kenya and the customers and represents our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers